Effective gamification arises from the understanding of a fundamental distinction between extrinsic and intrinsic motivational triggers. We go over these two concepts and the gap between them in more details in our latest SlideShare presentation on "Gamification of Motivation: Extrinsic Rewards vs. Intrinsic Rewards" (embedded below).
Playful Wingmen is the place for playful marketing. We look into gamification and game design principles to improve how we conduct marketing; and to help brands date their consumers in a playful manner.
